View Tag: ‘Alcock’
Volume 4
Breaking the Vicious Circles that Perpetuate Negative Attitudes Towards Hearing Care
by Curtis Alcock
Curtis Alcock explores the widely held assumption that people don’t want to be seen wearing hearing technology. Believing this, the industry has develop hearing solutions designed to be concealed. He wonders why hearing care professionals suggest people want to keep it hidden? Out of all the positive messages we could have focused on, why chose a negative one?
Volume 3
“It’s Not Denial. It’s Observation” Why People Find it Difficult to Detect Changes in their Own Hearing and Implications for Hearing Care Providers
by Curtis Alcock
Hearing health care professionals (HHP) are socialised into the belief that people with hearing loss are “in denial.” This is reinforced when people who later “accept their hearing loss,” use hearing technology, look back at their earlier failure to recognise their hearing loss, and try to rationalise their failure by adopting the explanation of “denial” given by the HHP.